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Wolff Preparing to Sell Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has led Mercedes to record-breaking success in Formula 1

Toto Wolff is engaged in final negotiations to offload part of his shareholding in the Mercedes Formula 1 team.

The deal values the Mercedes team at £4.6 billion – a record for an F1 team – following McLaren was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a stake in the region of five percent.

Wolff, aged 53 would stay on as team principal and chief executive officer should the deal proceed.

Shareholder Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the enterprise.

An official representative said: "We will be making no official statement on the matter. The management structure of the team stays unchanged, and each shareholder are fully committed to the ongoing success of the brand in Formula One."

Valuation Growth

The deal signifies a significant increase in value of the Mercedes team since Ineos bought its stake for £208 million in 2022.

The rise reflects the expansion in market values of F1 teams in the past few years as a consequence of the growing popularity of Formula 1 globally.

This was also seen in the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which was released in summer 2023 and earned more than $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful film and the highest-earning sports film to date.

Present Standings

Mercedes are second in the constructors' championship, behind McLaren Racing, with three races left in the current championship.

Mercedes' primary racer George Russell has secured victory in two of the 21 grands prix this year and is fourth in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team won a unprecedented eight straight constructors' championships and seven driver championships, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

WS
By

William Smith

Elena Carter is a digital strategist with over a decade of experience in SEO and content marketing.

Vivid Group UK

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